Write dating advertisement
It’s quite true about the saying – There’s no second chance at making a good first impression.
Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed.
As well as wanting to solve their problems, people want to know that somebody else understands what they’re going through.
This is what makes empathy such a powerful technique in the best ad headlines.
However, that doesn’t mean you should cram your PPC ad headlines with enough jargon to confuse or deter your prospects.
Use simple, easily understood language in your headlines.
Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC ads.
Unfortunately, prospects often don’t – all they see are dozens of ads that all look and sound the same.