Superbowl commercial dating service
All the big game ads, as well as breakdowns on the voter demographics, are at admeter.
This year’s advertisers not only spent big bucks producing commercials.
Showing that ad execs can move quickly when opportunity strikes, T-Mobile tapped TV personality Steve Harvey to spoof his infamous gaffe in naming the wrong winner of the Miss Universe beauty pageant.
In addition to humor, marketers also capitalized on a couple of other classic Super Bowl advertising move: highlighting animals and featuring celebrities.
Hart uses it to show up multiple locations frequented by his daughter and her date to keep tabs on them.
The second-place winner was a wacky Heinz ad that featured dachshunds that donned hot-dog bun outfits.
And the winner of USA TODAY's Ad Meter certainly was no exception. That ad depicted a dad, played by comedian Kevin Hart, who hands the keys of his new Hyundai Genesis to a young man who is taking his daughter on a date.
The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh.The winning streak ended for Anheuser-Busch In Bev, a 14-time Ad Meter victor which won the last three years.In recent ads, the brewer wooed viewers with heart-tugging ads featuring its Clydesdale horses and an adorable dog.Together the ads show the way that auto marketers were increasingly emphasizing the technology in their cars, apart from power and mileage.
"We are going through a technical revolution like we've never seen before," Hyundai Motor America Chief Marketing Officer Dean Evans told Ad Age before the game. But events forced our hand, including not just the USA Today Ad Meter victory for "First Date," which aired in between the coin toss and kickoff, but the realization the Xerox's 1976 classic "Monks" also ran immediately prior to kickoff. Associate creative director/art director: Jose Eslinger. Associate creative director/copywriter: Carissa Levine.