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"As these up-and-coming mobile payment brands gain momentum -- particularly among the all-important millennial consumer -- rooted brands like Pay Pal and Amazon Payments must continue to differentiate and leverage their master brands so they don't find themselves surpassed by fast risers in the category," said Sinopoli.
The 2017 Harris Poll Equi Trend Financial Services Brands of the Year Full category lists can be viewed at
Pay Pal, benefiting from its history in the peer-to-peer and online space, leads all mobile payment brands in Familiarity strength and maintains a strong emotional connection with consumers.
Harris Poll's study reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries based on consumer response.
The Equi Trend Brand Equity Index is comprised of three factors -- Familiarity, Quality and Purchase Consideration -- that result in a brand equity rating for each brand. consumers assessed more than 4,000 brands (including 64 financial services brands) across more than 450 categories.
CONTACT: , [email protected], 847.702.5304 To view the original version on PR Newswire, visit: The Harris Poll Harris Interactive Poll
Please help by moving some material from it into the body of the article.The survey took an average of 30 minutes to complete. Each respondent was asked to rate a total of 40 randomly selected brands. Data was weighted to be representative of the entire U. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online.