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"Search ‘hashtag escortgate’ on Twitter." I do so as we step out to the balcony and she lights up a Marlboro Red.A pink Ohlala banner tied to the railing billows silently behind her.Getting exactly what you want as quickly as possible is the general goal of countless other startups.But because the "what" in this situation isn’t cars or bánh mì but human companions, Ohlala, and other apps that facilitate paid dating, are most easily understood in terms of sex work.Pia Poppenreiter, the company’s CEO, stands and greets me with a rushed hug.
We did invite people [to the NOAH party], but it was more my friends." Her all-female guerrilla marketing team were dressed up, sure; it was a party, after all.
According to Poppenreiter, Ohlala seeks to improve upon two perceived flaws that Tinder and other dating apps often fall into.
First, the in-app chats that go nowhere — or worse, promising matches who ghost on you.
This isn’t a huge roadblock in Germany, where the app first launched, and where sex work is legal.
But in February of this year, Ohlala crossed the Atlantic and launched in New York City, where not only are the laws different, but social interface is as well.
Though its on-demand model has earned Ohlala the label "Uber for escorts," the company insists it isn’t an escort agency, or even operating in the adult entertainment space.