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The HD2 digital subchannel, which airs alternative rock under the brand 99X, serves as the local affiliate for Sixx Sense with Nikki Sixx, and airs coverage of the Cleveland Monsters.
WMMS-HD2 also simulcasts over Cleveland translator W256BT (99.1 FM).
Rather, WMMS adopted a buzzard as its mascot in April 1974 because of the then tenuous economic state of Cleveland – less than five years away from becoming the first major American city to enter into default since the Great Depression – and the winged-creature's classification as a scavenger.
In other words, the carrion-eating bird represented "death and dying" – a darkly comic reflection of the city's decline.
The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.
Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.
Metro Media found major success with progressive rock at KMET/Los Angeles, KSAN/San Francisco, WMMR/Philadelphia and WNEW-FM/New York, but low ratings and revenue in Cleveland led the company to drop the format at WMMS by May 1969.
The station first turned to adult contemporary, then Top 40, big band and finally the Drake-Chenault automated Hit Parade '69.
Under Malrite ownership, WMMS would become an album-oriented rock (AOR) powerhouse, much in the same vein as its former Metro Media progressive rock siblings.
During this time, WMMS also began broadcasting a remarkable amount of live concerts, many of which originated in Cleveland and were produced by the station itself.Key WNCR personnel (including former WHK-FM/WMMS personalities Martin Perlich and Billy Bass, and station newcomer David Spero) were soon hired by WMMS, taking most of their audience with them.