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06-Mar-2020 12:04

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

One factor behind the substantial growth among younger adults is their use of mobile dating apps.

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Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

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Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.