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And yet you can’t deny that posts about individuals were one of the things that made Secret so compelling in the first place.
Absent gossip, Secret can start to feel like a stream of Successories posters.
But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.
Secret 2.0 for i Phone and Android is a faster, more text-based version of the service that puts a new emphasis on chat.
While you can still leave public comments on a secret, tapping on a user’s avatar will now let you contact the author of a post directly.
Each chat gets a random label, like "Hidden Village" or "Magical Theater," to help you distinguish them from one another.
Yik Yak, an anonymous network modeled on bulletin boards, was valued at up to 0 million this year after becoming popular at schools.
Several news stories broke first on Secret, fueling buzz that led the app to be downloaded more than 15 million times in 10 months. The number of posts from friends in my feed slowed to a trickle, and Secret is no longer among the top 1,500 apps, according to App Annie.(If you work for one of the handful of companies that uses Secret, and you have verified your employment through an email address, you’ll see a feed for that as well.) If the changes have a common goal, it’s encouraging people to share more, both by making the app easier to use, and by making its users more comfortable about posting.